Doug Whitehead
- Role
- Director, Platform Success at Publicis Media
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Director, Platform Success
Oct 2022 — Present
Coordinated closely with various Publicis agency stakeholders and the Data Infrastructure team to ensure successful delivery of data used to power various agency analytics products and deliverables. Responsible for coordinating with agency contacts to ensure successful onboarding and enablement of data specific to their media platforms and use cases. Additionally, responsible for defining engineering requirements specific to the success of various agency use cases. • Prepare specs and requirements for data sources and data source features required by agency client teams • Research, and where needed, coordinate with vendors to ensure data availability to meet Agency client use cases • Work closely with Product Manager to help prepare stories for grooming and to help the grooming process with Engineers • Coordinate with Product Peers, Engineering Team and Scrum Master to ensure delivery of Data Infrastructure features and data sources required to achieve Agency client product vision • Act as Data Infrastructure Product SME with a focus on the Programmatic, Search, and Social data, data access procedures, and data certification practices. • Coordinate closely with Data Infrastructure customers and maintain ongoing communications to help ensure success using Data Products
Skills
- Integrated Product Development
- Media Buying
- Tealium
- Dmp
- Ensighten
- Online Advertising
- Digital Strategy
- Retargeting
- Doubleclick for Publishers (Dfp)
- Marketing
- Project Governance
- Kpi Implementation
- Dfp
- Reporting
- Databases
- Dart Enterprise
- Angularjs
- Javascript
- Display Advertising
- Rich Media
- Analytics
- Digital Media
- Cascading Style Sheets (Css)
- Ad Serving
- Web Analytics
- Digital Marketing
- Tag Management Systems
- New Media
- Html5
- Display Campaigns
- Consulting
- Spring Framework
- Remarketing
- Spring
- Google Tag Manager
- Business Process Improvement
- Interactive Marketing
- Media Planning
- Ad Tech
- Advertising
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