David Sanderson

About David Sanderson

David Sanderson has over 25 years of management experience with Global companies in consumer products, technology and healthcare. He has built global businesses at major corporations, working and living in Europe, Asia and Latin America. He has managed sales and marketing programs for a variety of companies in the consumer product and technology industries. His background with major global companies and start up experience in the technology/consulting field has enabled him to develop significant expertise in growing companies revenues and positioning in the marketplace. He developed the ‘next solution’ for the extended enterprise, called Global Relationship Management (GRM) which offers solutions for the complex operating international environment that companies face in managing their daily business globally. He worked with GPI as a Principal with worldwide clients such as ST Microelectronics, Sylvania/Osram, GE Healthcare, Nestle, Johnson & Johnson, etcHe worked with Medapps in healthcare technology as Director of Business Development. He was Vice President Marketing at Axeda Systems, Inc. He was also a Vice President, International Rockport Company,(a Division of Reebok International) David speaks Spanish and German and serves on the board of ASSIST (an international educational non profit.) He was also a lecturer in international management and marketing at Boston University and is a frequent presenter at various industry conferences including SAMA on topics such as B2B Marketing and Managing Indirect Sales Channels.Specialties: Brand Development/Positioning, Leadership, Marketing,\"Go to Market\" Strategy, Sales Management, Key Account Management

Experience

1. Senior Principal

   Global Partners Training

   Sep 2011 — Present · Boston, MA, US

   Senior Principal at Global Partners Inc.based in Boston,MA, is an international Consulting and Management Development firm that focuses on helping client organizations to grow their businesses worldwide providing highly customized consulting, management development and training programs. Focused on sales and customer service solutons in technology, healthcare and manufacturing markets. Clients including Siemens, LAM Research, Nokia, GE Healthcare,etc Delivering programs/seminars worldwide in multiple languages.

Education

• Boston University

  Lecturer

  2003 — 2006

• Union College

  Bachelor of Arts - BA, Economics

• D'Amore-McKim School of Business at Northeastern University

  MBA

  1998 — 1999

Skills

• Product Management
• Business-to-Business (B2b)
• Product Development
• Market Planning
• Sales Management Coaching
• Strategy
• Competitive Analysis
• Training Delivery
• Strategic Planning
• Leadership
• Management
• Business Development
• Segmentation
• Strategic Partnerships
• Product Marketing
• B2b
• Development & Delivery of Training
• International Sales
• Training
• Enterprise Software
• Sales Management
• Market Development
• Strategy Development
• Go-to-Market Strategy
• Marketing