Natasha D.

About Natasha D.

Unique ability to stitch together and connect consumer insights into marketing, innovation, and strategic roadmaps. Innate ability to be creative in uncovering and leveraging insights and connect with teams and people. Ability to work with executive teams and client stakeholders to impact business development and sales * Powerfully ensures alignment, operational excellence, communication, and collaboration across small-to-large-size organizations operating at the intersection of strategy, programs, and innovation * Highly skilled in identifying and targeting business opportunities that represent the greatest potential to achieve high results. Proven track record in building and nurturing robust relationships with senior client stakeholders, including Insights, Marketing, R&D, Strategy, Procurement, Operations, and non-CMI Areas of Expertise:* Revenue Growth * Consumer Insight/Understanding * Revenue Growth Strategy * Team Building/Leadership * Product & Service Development * Strategy Development & Implementation Selected Career Achievements:* Blue California Group of Companies - Set vision and strategy for turning around global biotechnology-empowered flavors business by enforcing consumer-centric sales and marketing plans, leading to sales growth of up to $5M in first year and projected sales of 50% increase YOY * Eurofins Sensory Consumer & Product Research - Headed nine client service functions and delivered excellence in product design, business insights, client coaching, and consulting * General Mills, Inc- Led highly talented global team of professionals to deliver high-impact consumer and product insights through integrated research that informed key category areas for $650M+ revenue One Global Cereal brands business

Experience

1. VP, Consumer Experience and Product Insights

   Blue California Ingredients

   Jan 2020 — Present