Dan Silmore
VP, Digital Marketing @Procore Technologies
Signup · Get unlimited contacts
WORK HISTORY
VP, Digital Marketing @Procore Technologies
San Francisco, CA, US
Leading a global team focused on digital customer experience through high-impact educational and community content, world class web site experiences and omni-channel personalized engagement. Utilizing A/B testing, conversion rate optimization and analytics to enhance marketing performance from digital channels. Leveraging data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting.
EDUCATION
University of Michigan
BA, Economics
University of Pittsburgh
MBA, Marketing & Finance
SKILLS
ABOUT DAN SILMORE
Strategic marketing leader with extensive experience driving growth across digital marketing, demand generation, content marketing, web strategy, and product marketing. Proven track record in SaaS business model transformations at Adobe and Autodesk, as well as successful exits at CBS MarketWatch and AllBusiness.com.Expertise in:* Global demand and pipeline generation* Audience development, acquisition, and retention* Campaign management* Content marketing* Web optimization and SEO/SEM* Account-based marketing (ABM)Data-driven approach with strong analytical skills, focusing on metrics-based strategies to drive measurable results. Experienced in both startup environments and public companies, adept at scaling marketing efforts to meet business objectives.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.