Dominika G.
Market Manager - Food and Consumer Products at Shimadzu Scientific Instruments
- Role
- Food and Consumer Products Market Manager, North America at Shimadzu Scientific Instruments
- Location
- Columbia, MD, US
- LinkedIn followers
- 500 followers
About Dominika G.
Outgoing research chemist, market analyst, and strategy developer in B2B CAPEX focused on mass spectrometry and chromatography. Passionate about consumer safety in food and pharmaceuticals; seeking to innovate solutions to today’s global problems by supporting researchers with valuable tools.
Experience
Food and Consumer Products Market Manager, North America
Shimadzu Scientific Instruments
Apr 2023 — Present · Columbia, MD, US
Developed long and short-term marketing strategies, and launched new internal communications, improving marketing ROI with 150% increase in web traffic and boosted sales revenue by 13% YOY.• Coordinated marketing activities at trade shows with tactics for brand awareness, product showcase, and lead generation, focusing on authenticity and brand trust.• Developed and maintained relationships with product managers, global partners, and KOLs to develop white papers and technical marketing collateral for national shows and conferences.• Collaborated with the Marketing Communications team to implement digital marketing campaigns, application notes, and trade show branding for consistent multi-channel marketing. • Optimized spending in the marketing budget to accommodate 50%+ travel and branding projects.• Reported on campaign metrics, forecast and funnel activity, and competitive positioning. • Performed market research within the food and consumer products industry, conducted competitor analysis, and coached sales representatives with targeted strategy.
Education
University of Waterloo
Master of Science - MS, Analytical Chemistry
2017 — 2019
University of Waterloo
Bachelor of Science (B.Sc.), Chemistry, Minor in French
2012 — 2017
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