Doug Schmeltzer

About Doug Schmeltzer

I design and scale commercial execution infrastructure that transforms growth strategy into operational reality across complex, multi-location enterprises.Most organizations build strong strategies. Where they struggle is disciplined execution at scale, aligning marketing, operations, procurement, construction, and finance across thousands of physical environments without sacrificing speed, consistency, or margin. That is where I operate.For more than 20 years, I have built governed, repeatable systems that convert fragmented marketing activity into scalable commercial growth engines. My work integrates customer experience, supply chain, vendor ecosystems, and financial stewardship to ensure expansion initiatives perform predictably in the real world.Selected impact:• Directed execution across locations• Owned $5M+ annual marketing and operational budgets• Delivered $4M+ incremental revenue through activation and loyalty programs• Reduced execution costs by 15 percent through vendor and workflow redesign• Accelerated store opening timelines by 20 percent• Reduced installation and deployment error rates by 30 percentCore capabilities include:• Enterprise rollout and New Store Opening infrastructure• Revenue and operational alignment• Vendor governance and contract structuring• Print, warehousing, kitting, and logistics optimization• Cross-functional operating model design• Procurement-aligned cost control frameworks• Scalable customer experience systemsI specialize in turning marketing from a reactive support function into a disciplined commercial infrastructure that protects margin, reduces operational risk, and ensures capital deployed into expansion produces measurable return.My experience spans specialty retail, big-box, healthcare, CPG, and multi-channel organizations navigating expansion and operational transformation. If your organization is scaling locations, modernizing execution systems, or building repeatable growth infrastructure, I welcome the conversation.

Experience

1. Director of Retail Marketing Execution

   Npn360

   Aug 2025 — Present · Dallas-Fort Worth, TX, US

   Lead enterprise retail execution infrastructure for national multi-location brands.• Architect end-to-end execution systems spanning print production, kitting, warehousing, logistics, installation, and compliance• Serve as enterprise execution partner supporting locations• Design vendor pricing models, freight strategies, and inventory controls that improve margin performance• Align marketing, construction, procurement, and field operations to eliminate last-mile breakdowns• Structure scalable New Store Opening infrastructure supporting sustained expansion• Partner with executive leadership to formalize vendor governance and rate frameworks aligned to long-term growth objectivesImpactBuilt scalable execution infrastructure enabling sustained multi-location expansion while improving cost discipline, operational reliability, and deployment accuracy across a national network.

Education

• Minneapolis College of Art and Design

  Bachelor's of Fine Arts, Advertising Design

Skills

• Catalogs
• Creative Direction
• Spot Color
• Digital Printing
• Color Management
• Posters
• Mac
• Direct Mail
• Brochures
• Quarkxpress
• Color Correction
• Banners
• Graphics
• Corporate Identity
• Illustrator
• Pre-Press
• Indesign
• Business Cards
• Adobe Creative Suite
• Sales Support
• Image Manipulation
• Collateral
• Creative Services
• Variable Data Printing
• Typography
• Flyers
• Managing Workflow
• Packaging
• Layout
• Print Management
• Graphic Design
• Offset Printing
• Project Management
• Photoshop
• Proof
• Inventory Management
• High-End Retouching
• Image Editing
• Photography
• Brand Development