Dean Chettra
Retail Sales Director @Hytera Europe
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WORK HISTORY
Retail Sales Director @Hytera Europe
Birmingham, GB
Develop and execute Hytera’s European go-to-market strategy for the Retail Ready Solutions portfolio. • Expand partnerships with leading retail-focused VADs, System Integrators, MSPs, and ISVs across Europe and the UK. • Foster strong relationships with stakeholders to enhance brand visibility and market penetration.
EDUCATION
Wygesston Collegiate Sixth Form
High School
Crown Hills Community
High School
De Montfort University
Bachelor’s Degree, Business Administration and Management, General
SKILLS
ABOUT DEAN CHETTRA
I build revenue through partners.I am a senior channel and indirect sales leader in telecoms, spanning hardware, software, SaaS, and services. I design, scale, and fix partner ecosystems across EMEA, with hands-on experience in distribution, VARs, SIs, retail, and wholesale models.I have led greenfield channel builds and complex restructures. I know how to take a partner program from slideware to pipeline. I focus on three things: partner relevance, deal velocity, and predictable revenue.My background covers mission-critical communications, enterprise telecoms, network performance, video, and connected hardware. I have operated at board level, worked inside PE-backed businesses, and partnered closely with sales, product, marketing, and operations.I am commercially direct. I care about forecast accuracy, partner-sourced pipeline, margin control, and execution.What I bring:• Channel strategy aligned to GTM and revenue targets• Distribution and multi-tier partner models• Partner recruitment, segmentation, and governance• Sell-with, sell-through, and enablement at scale• Pipeline discipline, deal registration, and forecasting• Hardware and software monetisation through partnersIf you are building, fixing, or scaling an indirect channel in telecoms, we should talk.
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