Danielle S.

About Danielle S.

I’m a marketing and communications professional with expertise in analytics, brand…

Experience

1. Marketing Specialist

   Western EcoSystems Technology, Inc. (WEST)

   Mar 2024 — Present · Cheyenne, WY, US

   Create quarterly data reports to monitor website and social media content performance, providing actionable insights and recommendations for continuous improvement and future growth- Develop and implement a 30-page brand guideline document company-wide with impact across all internal and external marketing channels to ensure consistency in messaging and visual identity- Design high-quality marketing graphics and content for digital tools, campaigns, social media posts, and the website, utilizing industry-standard software, such as Adobe Illustrator, InDesign, and Canva- Design and implement interactive resource materials utilizing Flipsnack to include onboarding welcome guides, new hire materials, and Statements of Qualification (SOQ) in collaboration with Human Resources and Senior Product Managers- Create a competitor analysis matrix and conduct research on 15+ companies in the biodiversity industry to identify market trends, strengths, and weaknesses, providing actionable insights to the research and business development teams- Develop a customized brand package and cohesive marketing materials aligned with brand guidelines, including infographics, landing pages, and product logos, driving awareness and adoption of new digital tools- Lead and implement the structure and requirements of a comprehensive project management tracker system (Microsoft Lists) to streamline task workflows, enhance project visibility, and improve team collaboration across tasks- Partner with cross-functional teams to develop department action plans that support the global business development and marketing strategy, ensuring goals, objectives, the DACI matrix, and timelines are aligned- Monitor industry trends and competitor websites to identify opportunities for website enhancement and digital marketing strategies- Manage and maintain company website imagery, widgets, and content, ensuring relevance, adherence to brand guidelines, and alignment with industry trends.

Education

• Florida Atlantic University

  Bachelor of Arts (B.A.)

  2012 — 2015

• Greenville Technical College

  ABA-approved Associates Degree

  2016 — 2017

Skills

• Nonprofits
• Training
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Event Planning
• Social Media
• Online Marketing
• Customer Service
• Community Outreach
• Writing
• Fundraising
• Public Speaking
• Research
• Teaching
• Program Development
• Microsoft Word
• Advertising
• Editing