Donya Donya Saghattchi Wiseman
Head of Sales @Earth Microbial
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WORK HISTORY
Head of Sales @Earth Microbial
Reporting directly to C-suite executives and shareholders. Created a new market segment in the turfgrass sector.Built a market from the ground up with no brand recognition—did not inherit an existing customer base.Grew the business to half a million dollars in direct sales in Year One (as the sole sales rep for the first 6 months). Built quotas with the board of directors, and set out to achieve 120% quota consistently for 3 months in spring 2025 before seasonal changes slowed down efforts. Built quotas for SDRsCreated a prospecting calendar to optimize lead generation by territory and season.
EDUCATION
Y Combinator
Cohort S2019
York University
Bachelor of Science, Molecular Biology
University of Waterloo
Master of Science - MSc, Biology - Molecular Genetics
ABOUT DONYA DONYA SAGHATTCHI WISEMAN
I\'m an ex-founder in biotech and SaaS, with nearly 10 years of entrepreneurial experience. Cold outreach, demos, contract negotiations, customer success, etc. I do it all, full cycle. In this last year (20••••25), I closed $500K + in direct sales in the golf course market with limited brand recognition. Pipeline built from zero. I\'ve maintained 120–150% quota. This afforded me the opportunity to start and develop a small SDR team that I have been working with to help accelerate our revenue growth. I co-founded and sold a bioinformatics SaaS company. Built the sales engine from scratch. Turned customer data into campaigns that converted.I build sales systems that generate consistent revenue in technical and emerging markets. Repeatable sales and real earnest relationships - my practical approach to scaling.
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