Ds Choi

About Ds Choi

I am a driven producer with diverse experience leading the launch and live service teams. I am an absolutely passionate leader who focuses on the product, the player, and the partnership.One of my strengths lies in the range of my experiences in the industry. I launched and serviced MapleStory NA, one of the earliest Free to play online PC games that started the GaaS model in games. I managed live updates for Monster Warlord, a mobile TCG of early days that keeps on going. I’ve also launched LawBreakers, a double-A console title that offered new challenges with valuable insights on every turn.I have always been a dedicated producer with one foot in analytics and the other in game design. In recent years, I was blessed with new opportunities as a game design producer who acted as a spokesperson of the product. As this type of producer for MapleStory2, I discussed and improved my plans for the product by listening to the fans, negotiated the best road maps with the dev team based on player feedback, and instilled trust to the player base by delivering the promises that translated to improved KPIs.I have lived in LA for the last 10 years, after working for 5 years in South Korea. In my free time, I have been a fan of snorkeling in recent years, I love playing games, and I enjoy taking long walks with my wife around new neighborhoods to expand my mental map of the city while spending time with my family.

Experience

1. Director of Products

   Gluwa

   Feb 2025 — Present

Education

• University of Southern California

  B.A., Interactive Media and Games

  2009 — 2012

• University of Wisconsin-Madison

  B.A.

  2003 — 2004

Skills

• Mmorpg
• Game Development
• Game Design
• Mmo
• Mobile Games
• Korean
• Unity3d
• Gameplay
• User Interface Design
• Team Management
• Video Games
• Monetization
• Agile Methodologies
• Social Games
• Online Gaming