Vasudha Chaudhari
Lead Mixed Methods Researcher - Cx Measurement @Expedia Group
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WORK HISTORY
Lead Mixed Methods Researcher - Cx Measurement @Expedia Group
London, GB
As the Lead Researcher at Expedia, I bridge quantitative rigour with emerging AI innovation to shape how we measure and design world-class travel experiences- AI Research: Lead Agentic AI research with travelers to understand trust, intent, and the psychology of conversational experiences- Platform & Data Products: Drive research on AI-powered internal tools, mapping product development workflows and defining measurement frameworks for data products- Employee AI Productivity: Spearhead mixed-methods studies exploring how AI transforms researcher, designer, and PM workflows, informing Expedia’s AI strategy and enablement roadmap- AI Enablement for UX Research: Co-lead the AI Enablement Workstream, developing governance guidelines, prompt engineering practices, and training initiatives to upskill researchers globally- Partner Experience: Built the Partner Measurement Program from the ground up, defining metrics, designing feedback systems, and establishing performance benchmarks across Expedia’s Partner ecosystem.
EDUCATION
University of Oxford
Master of Science (M.Sc.), Education (Learning and Technology)
The Open University
Doctor of Philosophy (PhD), Technology enhanced professional learning
University of Pune
M.Sc, Geology
SKILLS
ABOUT VASUDHA CHAUDHARI
I lead the Quantitative UX Research function, focused on how we measure and understand…
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