Kresimir Drvar
📈 Digital Marketing & SEO Strategist 📧 Email Security & Deliverability Expert | 🚀 Growth & Automation Hacker
- Role
- Digital Marketing Specialist at Bluesun Hotels & Resorts
- Location
- Brighton, MI, US
- LinkedIn followers
- 500 followers
About Kresimir Drvar
Growth & Performance Marketing | SEO & SEM | Marketing Automation | AI for Business…
Experience
Digital Marketing Specialist
Jan 2012 — Present · HR
Contracted consultant- Driving significant growth in direct sales through targeted digital initiatives- Spearheaded all digital go-to-market strategies for Bluesun Hotels & Resorts, a hotel chain in Croatia with 18 properties- Executed high-impact digital marketing campaigns across multiple channels, significantly boosting brand awareness and engagement- Implemented and optimized CRM and marketing automation systems, streamlining customer communication and improving lead nurturing- Achieved substantial growth in direct sales through innovative digital strategies and targeted campaigns- Led comprehensive SEO initiatives in 19 languages, dramatically improving organic search visibility and website traffic- Conducted in-depth user experience analysis and implemented data-driven improvements, enhancing overall customer satisfaction- Executed conversion rate optimization strategies, resulting in a significant increase in booking conversions- Developed and managed performance-driven PPC and display advertising campaigns across various platforms- Collaborated with cross-functional teams to ensure seamless integration of digital marketing efforts with overall business objectives- Utilized advanced analytics to track KPIs, generate insightful reports, and make data-informed decisions to improve marketing performance continuously- Pioneered the implementation of contextual marketing strategies, delivering personalized user experiences that significantly increased engagement and conversion rates- Mentored and led a team of digital marketing specialists, fostering a culture of innovation and excellence
Skills
- Sem
- Google Analytics
- SEO
- Web Analytics
- Ppc
- Conversion Optimization
- Online Advertising
- Digital Marketing
- Online Marketing
- Analytics
- Google Adwords Professional
- Landing Page Optimization
- Affiliate Marketing
- Search Advertising
- E-Commerce
- Google Adwords
- A/B Testing
- Website Development
- Keyword Research
- Link Building
- Omniture
- Online Reputation Management
- Web Project Management
- Social Media
- Copywriting
- Smo
- Lead Generation
- Digital Strategy
- Web Development
- Email Marketing
- Usability
- Online Travel
- E-Commerce Consulting
- Google Webmaster Tools
- Digital Media
- Internet Strategy
- Display Advertising
- Travel Marketing
- E-Commerce Optimization
- Business Strategy
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