Druti Singh
Digital Strategy | Engagement & Subscription Growth | Amazon Prime Video | Ex- Sony| Ex- GroupM
- Role
- Digital Strategy Manager at Prime Video & Amazon MGM Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Druti Singh
d•••••@yahoo.co.in)10+ years of experience in roles spanning revenue growth, digital strategy, AVOD to SVOD funnel maximization & engagement maximization.In my current role, I have to optimise spends for 3P licenced content on Amazon Prime Video. Identifying gap areas in markets, languages served, optimising Titles/customer served across Hindi & Regional markets.In my role at SonyLIV I was driving views maximization for SonyLIV. Optimizing AVOD to SVOD funnel, views & ad impressions. I worked in collaboration with the publishing, product, ad tech, subscription & marketing teams to accurately track and improve user journey & engagement for shows like Scam, Maharani and sports properties including Euro & OlympicsPrior to LIV I was working closely with the broadcast sales team of Sony Pictures. Budget planning, inventory optimization, viewership research & revenue maximization for the network channels. I also have experience developing & implementing media solutions & campaigns for clients like Viacom 18 ( Colors) and Dulux. Content creation, content Integration & media planning.
Experience
Digital Strategy Manager
Prime Video & Amazon MGM Studios
Jul 2022 — Present · Mumbai, IN
Hindi and South markets
Education
Delhi University
Bachelor of Commerce - BCom
MICA | The School of Ideas
PGDM - Communications, Marketing
2010 — 2012
Skills
- Marketing Management
- Integrated Marketing
- Competitive Analysis
- Consumer Behaviour
- Market Research
- Analytics
- Brand Management
- Marketing Strategy
- Marketing
- Advertising
- Marketing Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.