Tony Reese
Strategic Creative Director | Brand Leader & Senior Designer
- Role
- Creative Director at First Bank (FBNC)
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Tony Reese
Strategic Creative Director. I orchestrate unified design & communication strategies that fuse product, messaging, & visual identity into emotionally resonant brand narratives. Beyond high-level strategy, I operationalize creative ambition—building scalable content engines and integrating emerging tools to future-proof the brand. I galvanize cross-functional teams (writers, designers, social) to convert bold ideas into high-impact storytelling, ensuring every touchpoint drives audience engagement andmeasurable market results. Tech-savvy, creative, driven and versatile with 20+ years of corporate and instructional experience.
Experience
Creative Director
Apr 2025 — Present
As the Creative Services Director at First Bank, I lead the development and evolution of the bank’s brand identity, ensuring consistency across all touchpoints. I oversee the creation of marketing assets and campaigns—including advertising, social media content, website materials, video, print, and in-branch communications—with a focus on driving growth and engagement. I manage the day-to-day operations of the design team, mentor and coach Graphic Design Specialists, and collaborate closely with marketing partners to foster a culture of teamwork and excellence. I advocate for user-experience best practices in all customer-facing materials and platforms, and I leverage analytics to measure the effectiveness of creative initiatives, refining strategies based on performance and presenting KPIs regularly to senior leadership. With a passion for design and innovation, I actively seek inspiration from industry trends to introduce creative approaches that differentiate the bank in a competitive marketplace. I also work with cross-functional teams to ensure compliance, quality, and consistency across the brand’s voice, visual identity, and messaging.
Education
Appalachian State University
Master's Degree, Graphic Design
United States Marine Corps
MCCES, Electronics
Appalachian State University
Bachelor of Science - BS, Graphic Design
1992
Argosy University Atlanta
Doctor of Education - EdD, Instructional Leadership and Technology Education
2008 — 2015
Argosy University
Doctor's Degree, Organizational Leadership
Appalachian State University
Bachelor's Degree, Graphic Design
Appalachian State University
Master of Arts - MA, Graphic Arts and Imaging Technology
1994
Skills
- Marketing
- Adobe Acrobat
- Direct Mail
- Wordpress
- Creative Direction
- Graphics
- Advertising
- Art
- Catalogs
- Posters
- Mac
- Photography
- Brand Development
- Packaging Design
- Art Direction
- Poster Design
- Graphic Design
- Branding & Identity
- Flash
- Visual Communication
- Indesign
- Adobe Photoshop
- Quarkxpress
- Flyers
- Digital Media
- Corporate Identity
- Brochures
- Adobe Illustrator
- Layout
- Corporate Branding
- Dreamweaver
- Illustrator
- Branding
- Business Cards
- Logo Design
- Illustration
- Digital Photography
- Photoshop
- Packaging
- Typography
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