Smitha Ranganathan
Associate Professor @S P Jain School Of Global Management
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WORK HISTORY
Associate Professor @S P Jain School Of Global Management
EDUCATION
Jain (Deemed-to-be University)
Doctor of Philosophy - PhD, Business Management
Mount Carmel College, India
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
MICA | The School of Ideas
Digital strategy , Business Administration and Management, General
JAIN College
Doctor of Philosophy (Ph.D.)
Research Group, Jain University
Doctor of Philosophy (Ph.D.), Marketing and Branding
St. Xavier's College
Bachelor's Degree, Microbiology and Immunology
ABOUT SMITHA RANGANATHAN
With over 25 years of experience, I specialize in advertising, competitive strategies, and go-to-market approaches. As an Associate Professor at Birla Institute of Technology and Science, Pilani, I focus on teaching digital strategy, brand communication, and contemporary marketing. My work emphasizes designing impactful strategies to address modern marketing challenges. In addition to my academic role, I contribute to the Ethics Committee for Bioinnovations and the Board of Governors at IIMK LIVE. I am passionate about collaborating on projects that blend marketing and social innovation, leveraging program management expertise to drive meaningful impact.
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