Purva Tidke
Marketing Insights at Dr. Reddy\'s Laboratories
- Role
- Lead - Insights & Market Research at Dr. Reddy's Laboratories
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Lead - Insights & Market Research
May 2017 — Present · Mumbai, IN
Market Research Expertise: Led qualitative and quantitative studies to uncover insights that drove product approvals, including 10+ products and the launch of nutraceutical drinks in Vietnam- Innovation and Design Thinking: Spearheaded ideation workshops, generating 30+ concepts tailored to consumer needs, and co-developed product claims, benefits, and RTBs- Brand and Communication Strategy: Enhanced brand performance through consumer immersions, media campaign evaluations, and digital ethnography- Global Impact: Conducted U&A, penetration studies, and ideation workshops across emerging and developed markets, enabling prioritized growth opportunities.
Education
Institute of Health Management Research Jaipur
Post Graduate Diploma in Health and Hospital Management, Public Health
2011 — 2013
Maharashtra University of Health Sciences
BDS, Dental Sciences
2003 — 2008
Indian School of Business
Master of Business Administration (M.B.A.), Strategy and Marketing
2016 — 2017
Skills
- Health Education
- Healthcare
- Health Promotion
- Healthcare Consulting
- Epidemiology
- Public Health
- Program Evaluation
- Community Health
- Spss
- Global Health
- Healthcare Management
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