David Rosenberg

About David Rosenberg

Most brands want to be funny.Until it\'s time to be funny.Then they want legal-approved, committee-reviewed, focus-group-tested funny. Which isn\'t funny. Which is exactly why nobody remembers the ad.I\'ve watched this happen for over twenty years — in rooms at agencies working on Dunkin\' Donuts, Mountain Dew, Samsung, and Ferrari. Rooms full of smart people who started with a genuinely good idea and then spent three weeks negotiating it into something safe enough to approve and forgettable enough to ignore.At some point I stopped being frustrated by the gap and started building something to close it.That\'s Brand Up Comedy.We connect brands with comedian talent and build the creative framework that makes the collaboration actually work — from brief to production to delivery.Not because humor is trending.Because humor, done right, is one of the only things in marketing that still cuts through.A comedian can\'t be funny about something that isn\'t true. That means to work with one effectively, your brand has to know what it actually believes — and be willing to say it. That\'s harder than it sounds. It\'s also more valuable than almost anything else a brand can do right now.What I bring to that work:Two decades as an Executive Creative Director across major consumer brands — which means I\'ve sat on both sides of every hard creative conversation. I know what it takes to build a brief that a comedian will actually respond to. I know what gets killed in approval and why. And I know how to help brands find the version of funny that\'s true to them — not borrowed from whatever\'s trending.Through Brand Up Comedy, I\'ve built comedian rosters, run live productions, developed campaign concepts across consumer goods, healthcare, food and beverage, and intimacy brands — and briefed talent in ways that most brand teams have never tried because nobody showed them how.I write here about:→ Why safe creative is the most expensive mistake in marketing→ How to work with comedian talent without wasting the opportunity→ What 20 years in agency rooms taught me that no brief ever captured→ What brands who get humor right are doing differentlyIf you lead a brand or creative team and you\'re tired of content that nobody remembers — follow along. And if you\'re ready to talk about what funny can actually do for your brand, my DMs are open.

Experience

1. Principal Cofounder

   Brand Up Comedy

   Oct 2023 — Present · New York, NY, US