Drone Pathak

About Drone Pathak

I don’t just tell stories; I build the narratives that drive global business strategy. With over a decade of experience in high-stakes communications, I have navigated everything from scaling internal cultures for organizations of employees to managing high-pressure crisis communications.Currently, I am the Marketing Lead for South Asia at Mott MacDonald. My focus is on where innovation meets impact, whether that’s launching AI-driven communication strategies that boosted brand engagement by 20% or designing employee advocacy programs that skyrocketed content sharing by 300%.I believe that for communication to be effective, it shouldn\'t just be heard, it should be felt. I thrive on turning complex business challenges into compelling, people-first narratives that resonate across diverse audiences. Highlights of my journeyDriving Growth: Orchestrated a corporate website revamp that doubled online traffic and implemented data-driven strategies that enhanced employee engagement by 40%.AI & Innovation: Improved internal engagement efficiency by 30% using AI-powered chatbots and optimized social campaigns through AI-driven insights.Rapid Impact: At EXL, I led a global campaign for a new learning platform, achieving a 10x adoption rate in less than two months.Crisis Leadership: Successfully managed global crisis communications during COVID-19, ensuring stakeholder trust and positive employee sentiment remained intact.Versatility: My background spans from global corporate leadership to entrepreneurial ventures and social impact projects with the UNDP. Core expertise:Strategic Marketing & Brand Management Internal & External Integrated Communications Crisis Management & Executive Messaging Media Relations & PR Strategy AI-Driven Content Strategy When I am not crafting the next big campaign, you will likely find me exploring the world or under the water. I am an avid traveller, scuba diver, and snorkeler.Let’s connect if you want to talk about the future of AI in comms, building world-class internal cultures, or your favourite diving spots!

Experience

1. Unit Marketing Lead - South Asia

   Mott MacDonald

   Nov 2022 — Present · Noida, IN

   As Unit Marketing Lead for South Asia at Mott MacDonald, I drive strategic marketing and communications initiatives that amplify our brand presence, support business growth, and strengthen stakeholder engagement across South Asia.My role involves crafting and executing integrated campaigns, developing high-impact content, and leading employer branding efforts that position Mott MacDonald as a trusted and progressive consultancy. I collaborate closely with cross-functional teams—including HR, business development, and leadership—to align messaging with business priorities and deliver measurable outcomes.From thought leadership and digital storytelling to internal communications and advocacy, I focus on creating meaningful narratives that connect with our audiences and reflect our purpose-driven approach to infrastructure, sustainability, and innovation.

Education

• APJ School

  10+2, General Studies

  2003 — 2005

• BA Hons

  Bachelor's degree

  2005 — 2009