Michael Reichert
Senior Consultant Brand Strategy @Lidl International
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WORK HISTORY
Senior Consultant Brand Strategy @Lidl International
Brand positioning of Lidl non-food brands
EDUCATION
FAU Erlangen-Nürnberg
Master of Science - MS, Marketing
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
Doktor (Ph.D.), Marketing
Universidad Técnica de Ambato
Semester abroad, Marketing / Management
Stuttgart Media University
Bachelor of Arts - BA, Advertising and Market Communications
ABOUT MICHAEL REICHERT
I am passionate about building brands that inspire. Over the past decade, I have shaped strategies for one of the world’s most iconic automotive brands, developing a deep understanding of what makes brands meaningful, desirable, and enduring. With a PhD in strategic marketing and extensive experience in global strategy development, I focus on translating market insights, customer needs, and brand vision into clear and impactful brand strategies.
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