Mark Boddy

WORK HISTORY

EDUCATION

ABOUT MARK BODDY

A veterinarian-turned-commercial leader who builds, buys and scales businesses in the pet/vet sector. Over the last 20+ years I’ve grown leading brands and early-stage ventures across 30+ markets- Multi-market P&L to £60m; teams to 90+;+65 % sales lift in emerging markets by realigning 22 distributors around an award-winning shopper marketing/CatMan initiative- Trebled ARR at a tele-health scale-up and led it though a strategic sale to PE-backed IVC Evidensia, delivered a +12 pp gross-margin uplift and a post-integration growth plan projecting +280% growth - Delivered a £40m brand lifecycle strategy and go-to-market plan, unlocking new channels for a leading pharma brand - Spearheaded a cross-functional pan-European NPD innovation project, creating a new pet care category inside a $1bn Pet-Care divisionWhat I do best- Value-creation playbooks: addressing stalled growth, product-market fit, M&A, NPD, insights-led innovation and marketing strategy- Go-to-market acceleration: data-led strategy development, channel expansion, key-account/partner engagement - Cross-functional leadership: unite R&D, supply and commercial teams behind clear growth metrics- Digital & DTC commercialisation: embed technology and subscription models that raise LTV and marginWhat I’m looking for:1. Board or executive leadership roles where accelerated growth, customer-led innovation and technology can unlock the next £100 m of value — in pet care, animal health, life-sciences, consumer health or adjacent verticals.2. SME owners in the pet/vet sector looking to unlock next-level growth through strategic marketing/innovation/technology/M&A projects or planning towards an exit. If scaling revenues, opening new markets or channels, developing growth strategies or planning a succession is high on your agenda, let’s talk.