John MacKenzie
Head of Marketing @Spicerhaart
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WORK HISTORY
Head of Marketing @Spicerhaart
I lead the marketing function for the UK’s largest independent property group, overseeing strategy, digital performance and creative delivery across a portfolio of consumer-facing brands in Estate Agency, Lettings, Financial Services and New Homes.Working cross-functionally with Product, Sales, IT and Ops, I shape and execute marketing to drive lead generation, customer retention and brand equity. I manage a 20-strong in-house team and multiple agencies, ensuring alignment with commercial priorities and customer needs.Key focus areas include:• Strategy – defining marketing plans that support growth, efficiency and customer experience.• Lead generation – driving YoY increases across paid media, SEO and email.• Digital – performance marketing, CRO, automation, portals and customer journey optimisation.• Content – in-house creation of video, photography and editorial to build trust and authority.• SEO – onsite and offsite enhancements across a multi-location national network.• Social – managing engagement and value across B2C and B2B channels.• Studio – developed in-house production capability for scalable campaign assets.• Training – equipping our field network with digital confidence and capability.• AI – introducing practical applications to enhance insight, efficiency and content creation.I’m passionate about building great teams and a culture where marketers thrive, grow and make a meaningful impact on the business.
EDUCATION
University of Leeds
BSc Hons, Management Studies
Kingston University
PhD, Strategic Marketing
SKILLS
ABOUT JOHN MACKENZIE
I’m a senior marketing leader with 20+ years\' experience shaping strategy, building teams and delivering measurable growth across financial services, property, tech, insurance and beyond.I bring a blend of strategic oversight and practitioner credibility—whether it\'s driving acquisition, scaling content, building brand equity or embedding AI and martech into real-world marketing delivery. I’ve led in-house teams, developed in-house studios, managed eight-figure budgets and launched award-winning campaigns that link back to commercial outcomes.I\'m passionate about making marketing work harder—more insight-driven, more creative, more connected to the customer and to the business. I value clarity, momentum and good people doing meaningful work.Let’s connect if you’re into marketing that’s both strategic and hands-on, and making progress that matters.
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