Laura Murphy
Marketing, Communications, Campaign Management
- Role
- Marketing Campaign Manager at Northern Bank
- Location
- Wilmington, MA, US
- LinkedIn followers
- 500 followers
About Laura Murphy
With a strong background in branding, communications, and project management, I work closely with leadership to retain and grow market share and build engagement through refining all aspects of our programs and digital presence.AREAS OF EXPERTISE• Campaign Management• Marketing Analytics• Market Research• Brand Management • Presentation Design• Literature Development• Communications • Agency Management • Hubspot• Wordpress• Google Ads, Analytics
Experience
Marketing Campaign Manager
May 2024 — Present · Woburn, MA, US
Northern Bank is driven by an entrepreneurial spirit and guided by common sense. Developed from humble beginnings, NBTC has a 60-year track record of being a true partner to our clients, employees, and the communities we serve.In this collaborative role, I develop strategic, omnichannel marketing campaigns for customers across the Bank\'s business units. Driven by data, market research, and qualitative analysis, I plan and execute customer-centric campaigns.
Education
University of Massachusetts Dartmouth
Master of Business Administration (MBA), Marketing
2011 — 2014
University of Missouri-Kansas City
BS, Communications
2004 — 2008
Skills
- Strategic Planning
- Social Media Marketing
- Special Events Development
- Financial Analysis
- Social Media
- Vocabulary
- Market Research
- Training
- Leadership
- Advertising
- Program Management
- Marketing Strategy
- Marketing
- Special Events Production
- Project Planning
- Business Strategy
- Event Planning
- Teamwork
- Banking
- Time Management
- Management
- Crm
- Special Events Coordination
- Sales
- Customer Service
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