Drishti Verma

About Drishti Verma

Hi there! I\'m Drishti, but you can call me Drish. I\'m your friendly neighborhood art…

Experience

1. Art Director

   Jourhuit

   Jan 2024 — Present

   Formulated and executed visual strategies, overseeing website development, pitch decks, event management, production, and social media, resulting in up to 30% increases in engagement and sales metrics- Managed and executed visual elements for client campaigns, including high-impact advertisements, social media content, and promotional materials, ensuring adherence to high standards of quality and effectiveness- Directed design strategies to maintain brand consistency across digital platforms, including website development and social media management, enhancing client brand presence and engagement- Established the branding, brand identity, and brand image for the agency, including conducting competitor analysis, identifying target audience demographics, establishing USPs, and creating a distinct brand voice and style guide (logo design, mood boards, typography, and color palettes)- Developed social media management and strategy for renowned brands like Apple Arcade’s Disney game, Spellstruck- Redesigned packaging for American Tourister in accordance with their latest campaign- Contributed to organizing the event \"Scaling Brands in Leaner Times\" with panelists Ariel Arakas (co-founder of Ap0cene), Alice Wei (Vice President of Goldman Sachs), Erica Anderson (co-founder of The New Savant), and Geetika Agrawal (founder of VAWAA), hosted by Jourhuit in collaboration with Soho House. Pitched to the panelists to join on board and covered the event for socials.

Education

• Parsons School of Design - The New School

  Master of Fine Arts - MFA

  2020 — 2023

• National Institute of Fashion Technology Delhi

  Bachelor's degree

  2016 — 2019