Drishti Shah

WORK HISTORY

EDUCATION

ABOUT DRISHTI SHAH

Pursuing an MBA at ATLAS SkillTech University with a concentration in Marketing. This journey has built on a solid undergraduate background in Bachelors in Banking & Insurance, along with a passion for developing brand strategies, improving brand visibility and engagement through a problem solving and team building approach. Current academic focus includes research on understanding consumer behaviour, undertaking competitive research, SEO marketing, data-driven decision making, analysis of market trends with incorporation of AI and gaining practical experience.Beyond the classroom, actively engaged in the Student Engagement and MIS department of the Placement Cell. This involvement has sharpened leadership skills, grown professional networks and provided the opportunity to keep track records leading to a data-driven approach and decision making skills.Keen to explore opportunities within the brand strategist role and designing marketing campaigns with the utilisation of skills having the goal of increasing leads from brand campaigns, increasing efficiency leading to overall growth.In the face of challenges, the desire to learn and grow persists. Eagerly anticipating the chance to contribute unique perspectives and skills to a dynamic and innovative team.Career Highlights:Working with Tring India, a leading Celebrity Engagement and Brand Collaborations Platform, has significantly sharpened the decision-making abilities while fostering strong team-building and management skills. Having had the opportunity to collaborate with diverse teams has enhanced the ability to manage projects efficiently and ensure seamless communication across departments. This experience has also honed relationship management expertise, enabling to effectively cater to the unique needs of both clients and celebrities.Furthermore, the role has strengthened the ability to adapt quickly to changing demands, especially in high-pressure situations, ensuring the delivery of top-tier client satisfaction. Engaging in cross-functional initiatives allowed to develop a deeper understanding of marketing strategies and celebrity branding, helping bridge the gap between brand objectives and celebrity influence. The experience has provided valuable insights into contract negotiation, influencer marketing and leveraging partnerships for maximum impact.Feel free to connect or reach out about potential opportunities, collaborations, or discussions around data-driven marketing as well as client relationship management.