Drishti Gupta

About Drishti Gupta

Hi, I’m Drishti Gupta — a performance marketer focused on driving measurable growth and revenue through paid media. I specialize in scaling brands using: • Google Ads (Search, PMax, Display) • Meta Ads (Full Funnel: TOF–MOF–BOF) • Conversion-focused funnel strategies With hands-on experience across e-commerce and lead generation businesses, I focus on: Increasing ROAS & lowering CAC Building high-performing funnels Scaling winning creatives & audiences I’ve worked on campaigns involving: • High-value & low-value user acquisition funnels • Catalog sales & performance scaling • Budget optimization for profitability Beyond paid ads, I also understand the importance of content + positioning, helping brands grow not just through ads but with stronger messaging. If you’re looking to scale revenue, optimize performance, or build a strong paid media strategy — let’s connect.

Experience

1. Analyst

   Performics India

   Sep 2024 — Present · Mumbai, IN

   Managing and optimizing paid media campaigns across Google & Meta for performance-driven outcomesHandling high-budget campaigns with focus on ROAS, CPA, and revenue growthPlanning and executing full-funnel strategies (TOF–MOF–BOF)Scaling winning campaigns and improving performance through data-driven optimizationsCollaborating with internal teams for campaign strategy, reporting, and insights

Education

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Engineering - BE, Mechanical Engineering