Drezdan Dale
Digital Product Management Data Analyst @Huntington National Bank
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WORK HISTORY
Digital Product Management Data Analyst @Huntington National Bank
Columbus, OH, US
Digital Analytics Assistant Vice President-Present digital production metrics & product recommendations in weekly diagnostic meetings to leadership-Collaborate with product managers to size future marketing tactics, driving prioritization of digital marketing campaigns to set realistic expectations for business leaders-Update and maintain an optimization framework in R code for Consumer MMA Migration each month, migrating on average $1billion worth of deposits to a lower rate and retaining over 85% of balances-Create monthly targeted marketing campaigns with SQL & R, using statistical insights to deepen deposit relationships with low-deposit customers-Utilize clustering techniques in R and Python to build cohorts for testing new deposit product rates-Oversee new digital product launch, such as Digital CD, providing recommendations based on data trends and uncovering high performing cohorts of customers to serve additional digital advertisements to
EDUCATION
John Carroll University
Bachelor of Science - BS, Major-Data Science; Minors: Leadership Development, Statistics/Analytics, & Business
University of North Dakota
Master's degree, Economics and Predictive Analytics
ABOUT DREZDAN DALE
I am always interested in connecting with people who care about data, building products, or improving revenue systems!I work at the intersection of data, product, and revenue. I help teams turn information into better decisions and scalable systems.In my current role as Digital Product Decision Analyst at Huntington Bank, I use data to inform product strategy, evaluate marketing initiatives, and inform leader to enable decision making. I enjoy translating analytics into actions that teams can actually execute on.Before Huntington, I worked as a Data Analyst at Upright, a startup within the FinTech space. I built dashboards & tools to strategically deliver business insights, and partnered closely with each department to bring the organization to a more established level of data maturity.Academically, I am currently pursuing a Master\'s in Economics & Predictive Analytics through the University of North Dakota (online). I enjoy learning by building and testing ideas outside of formal coursework as well.
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