Drew Simons

About Drew Simons

Experienced Brand Manager with a demonstrated success record of working in highly…

Experience

1. Brand Manager

   Nestlé

   Feb 2023 — Present · Seattle, WA, US

   Actively manage Starbucks coffee and beverage portfolio totaling $472MM in revenue, collaborating closely with Supply Chain and Commercial Development to identify opportunities and mitigate any issues that arise. This cross-functional collaboration ensures seamless execution and works to maximize revenue potential while eliminating waste.• Led planning research for the beverage category, conducting in-depth analysis to identify key opportunities for growth. Research led to the development of key strategies aimed at driving beverage volume in 2024 focusing on end-to-end thinking across all core, seasonal and new product executions.• Led project team for the successful exit of the TSA for SBC paper and supplies, a portfolio representing $4.2MM in revenue. Project involved identifying and onboarding new suppliers to commercialize 41 SKUs across eight segments.• Spearheaded the successful execution of the 2023 Summer, Fall, and Holiday seasonal promotions, resulting in $14MM in revenue year-to-date. Results achieved through the implementation of cross-functional strategic initiatives.• Optimized seasonal forecasting process to reduce waste while continuing to drive future revenue. This resulted in the strengthening of the Category Team\'s thought leadership and a stronger working relationship with Supply Chain and Commercial Development partners.• Coached and led ABM and Senior ABM in developing the 2024 Winter and Summer seasons promotional strategies, resulting in a comprehensive beverage portfolio recommendation and forecast, projected to drive $4.1MM in revenue. • Successfully commercialized a replacement SKU for the 6th largest item within the beverage portfolio, which accounts for $7.8MM in revenue. Executed a seamless transition to minimize customer disruption and keep the portfolio whole.

Education

• Montana State University-Bozeman

  Bachelor of Science in Business, Marketing

  2004 — 2009

Skills

• Advertising
• Sales
• Marketing Strategy
• SEO
• Management
• Crm
• Google Adwords Certified
• Merchandising
• Corporate Branding
• Social Media Marketing
• Social Media
• Microsoft Excel
• Marketing
• Google Analytics
• Ms Excel Pivot Tables
• Microsoft Word
• Sem
• Ppc