Richard Drew Shipley
Over 15 years of experience working at the intersection of marketing and technology.
- Role
- Director of Digital Platforms at Destination Cleveland
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Richard Drew Shipley
Senior Digital Marketing Professional. Expertise in marketing technology and innovative problem solving. Empathetic leader bringing together diverse teams. Led major initiatives during the following: 2016 RNC, 2019 MLB All-Star Game, 2021 NFL Draft, 2022 NBA All-Star Game, and 2024 NCAA Women\'s Final Four.Specialties: Digital Marketing; Technology; Innovation; Project Management; Budget Management; Marketing Stack Deployment & Integration; Web / Mobile App Design & Development; Vendor Selection & Management; AI; Generative AI; Big Data; Proximity / Beacon / GeoFence Marketing; Email Marketing; Marketing Automation; Digital UI / UX; Analytics; Data Integration; SEO; SEM; PPC Advertising.
Experience
Director of Digital Platforms
Apr 2013 — Present · Cleveland/Akron, OH, US
Director of Digital Platforms, March 2022 - Present» Senior Manager, Digital Platforms, December 2018 - March 2022» Senior Manager of Web Administration & Digital Marketing, March 2017 - December 2018» Manager of Web Administration & Digital Marketing, April 2013 – March 2017Responsibilities:Co-Lead of Digital Marketing DepartmentBudget Manager of Digital Marketing DepartmentDigital marketing technology strategyOversees development & design of web/apps Evolves digital marketing stack which includes: • Websites (ThisisCleveland.com) & Landing Pages • Mobile Application (Destination Cleveland) • Email & Marketing Automation • Proximity Marketing (Geo/GPS & Beacons) • CRM for Consumer Marketing • Additional Marketing Tools / PlatformsProject management with multiple external marketing and development partners
Education
Castle High School
High School Diploma
1998 — 2002
University of Evansville
B.S. Mass Communications, Online Media, Video Production, Advertising
2002 — 2006
Skills
- Multimedia
- Social Media Marketing
- Web Analytics
- Marketing
- Html
- Photoshop
- Adobe Creative Suite
- Vendor Relationships
- Press Releases
- Digital Media
- Content Marketing
- Website Redesign
- Website Development
- Customer Relationship Management (Crm)
- Video Editing
- Proximity (Geo/Gps, Beacon) Marketing & Messaging
- Urban Airship
- Vendor Management
- Gimbal Beacon Manager
- Creative Development
- Web Development
- SEO
- Photography
- Salesforce
- Lightroom
- Video Production
- Digital Marketing
- Marketing Automation
- Html + Css
- Commercial Photography
- Capture One
- Digital Asset Management
- Search Engine Optimization (SEO)
- Usability Testing
- Final Cut Pro
- Creative Direction
- Social Media
- Video
- Web Project Management
- Microsoft Office
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