Drew Porta
Head of Product Marketing @First Tech Federal Credit Union
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WORK HISTORY
Head of Product Marketing @First Tech Federal Credit Union
Leading Product Marketing, Marketing Strategy & Execution, Performance Marketing, Lifecycle Marketing, and Marketing Data and Analytics teams. Reporting to the CXO at the 6th largest U.S. credit union.Driving member growth, deepening, and retention across digital and retail channels for Deposits, Payments, Credit Card, Consumer Lending, Auto Lending, Mortgage, Home Equity, Insurance, and Investments business lines.
EDUCATION
Winthrop University
Master of Business Administration - MBA
Columbia Business School
Chief Marketing Officer Program
SKILLS
ABOUT DREW PORTA
Results focused marketing executive delivering shareholder and member value with leading U.S. financial services brands. Experience building and leading high-performing marketing, communications, public relations, product management, and new product development functions within B2C, B2B, and B2B2C environments.Financial services background includes payments, banking, consumer lending, home lending, insurance and wealth management in both pure digital and hybrid digital + retail business models.Segment marketing spans mass market, affluent, and HNW segments driving quality new customer and member acquisition and relationship deepening.
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