Drew Maddox
- Role
- Manager at Momentum Worldwide
- Location
- Carrollton, GA, US
- LinkedIn followers
- 500 followers
About Drew Maddox
Marketing management professional with valued experience in the fast-moving sports and…
Experience
Manager
Oct 2014 — Present
Work collaboratively with Buffalo Wild Wings corporate, field marketing, and cross-agency teams to fully leverage their sponsorship portfolio (NCAA, Learfield IMG College, UFC) against key strategy and tactics. Provided business leadership for the creation and launch of the Kia Elevated New Car Smell digital campaign featuring NBA/team related assets driving (pun intended) fans to dealership. Delivered execution and strategic direction on inter-agency team in support of the Good Humor Summer of Joyhood sampling tour across four major east coast key markets. Planned and executed inaugural blu e-cigs nightlife local market program focusing on education, trial and customer advocacy across six nationwide markets. Oversaw the day-to-day ideation and management of the UPS professional sports portfolio (Madison Square Gardens, Dallas Cowboys and Los Angeles Dodgers) including the development of programs delivering on key partnership objectives.
Skills
- Promotions
- Market Research
- New Business Development
- Sponsorship
- Event Planning
- Sales
- Teamwork
- Advertising
- Business Development
- Customer Service
- Social Media
- Sports Marketing
- Marketing Management
- Program Management
- Marketing
- Sales Process
- Relationship Marketing
- Event Management
- Budgets
- Strategy
- Salesforce.com
- Analysis
- Customer Satisfaction
- Sports
- Marketing Research
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