Drew Maddison

Strategic Partnerships Manager @Infobip

Cambridge, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jun 2022 — Present

Strategic Partnerships Manager @Infobip

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Building a portfolio of North American partners for a global communications platform, delivering +$2M GP since 2022 and +25% YoY GP in a complex, multi-channel environment, including platform/SaaS, marketing agencies and system integrators.* Established Infobip’s North American co-sell presence with Microsoft, engaging 50+ Microsoft reps and generating a pipeline of 30 co-sell opportunities in 2025* Expanded NA partner ecosystem; signed 11 new partners in 2025 across GSIs, ISVs, DMA agencies, retail media networks + service providers* Leading strategic GTM’s, including product integration projects, marketing campaigns and sales results

EDUCATION

N/A

Carleton University

History

2000 — 2002

Sheridan College

Business Administration- Marketing

SKILLS

Revenue MeasuredChannel PartnersJudgmentProject Management TrainingStart-UpsMarketingCollaborationLeadershipProject PlanningSoftware Project ManagementCrmSaasCross-Company CollaborationEnterprise SoftwareSales ManagementClient FocusedSales and Account ManagementEnterprise Software Sales ExperienceMicrosoft OfficeDevelopment of Strategic Marketing PlansManagement by ObjectivesObjective Oriented Business PlanningAccount ManagementIntegrated Marketing PlansProduct ManagementMarket ResearchSales ForecastingSolution SellingBusiness PlanningElearning Software ExpertProcess Design and DevelopmentSales ProcessAnalytical SkillsManagementStrategic PartnershipsDecisionBusiness DevelopmentTechnical TranslationTeam LeadershipPartner Management

ABOUT DREW MADDISON

I help B2B SaaS + SI companies enter + grow in the US market through high-performing partnerships that reduce risk, lower burn and accelerate revenue.Over 20+ years I’ve launched + grew 2 partner programs and managed 100\'s of partnerships, specializing in the Microsoft ecosystem.* Identify and recruit the right US partners* Design revenue-generating partner programs + processes* Enable joint GTM motions that actually close deals* Avoid channel conflict and wasted sales spendFrom 0 to 1 to revenue,+ everything in between, I deliver sustainable results.

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