Drew Knapp

About Drew Knapp

Experienced Founder with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Sales, Business Development, Social Media, and Digital Media. Strong business development professional with a BFA in Visual Arts from The Cooper Union for the Advancement of Science and Art, and MA from Domenican University / Villa Schifanoia.In the past, I taught thousands of students and interfaced with their parents. Now I manage users. We started with 2, and now get new signups per month.Along the way, developing some unique products for real estate and mortgage marketing:Mortgage Social Boost - Unique platform combines lead generation, social visibility, SEO and local referrals - agreatertown.com/social-boostPersonal Name SEO - Own your own search results in Google, Bing and the other search engines, while building your personal brand - personalnameseo.com

Experience

1. Co-founder

   Esther.Ai

   Feb 2025 — Present

   Esther.ai - QA & CYBERSECURITY ON AUTOPILOT!I joined Esther AI because going alone without her in A Greater Town was driving me NUTZ!Esther AI accelerates and reduces the cost of introducing new market features by leveraging generative Artificial Intelligence (AI) to create, execute and report on Quality Assurance (QA) testing.Esther AI minimizes software testing costs, time and effort.She detects issues, defects and vulnerabilities earlier in the Software Development Life Cycle (SDLC) and increases both functional and non-functional testing coverage, all without the need for scarce human resources.Not only will Esther find the break, she will actually fix it!(\"Find and Fix\")Esther uses AI to power QA (Quality Assurance) at large scale for browser-based websites and applications. Up to now, this has always necessitated human intervention.Main Differentiators (vs. other forms of QA testing)1- 100% automated - human resources are scarce.2- Push a button and go - no need to prime the system with scripts or other human intervention.3- Fast - lightening speed compared to legacy processes4- Find - identify suspected issues with clickable specificity5- Fix - once Esther finds the problem, she can fix it, on the spot! Users can choose to proceed or not.6- Accessibility - Esther can mimic a human user to ~95%.\"Test this website as if you were visually impaired.\"7- 42 automated test types - including security, vulnerability & penetration testing (with certain tests, such as security, she can\'t replace humans at 100%- just ~80%- the last ~20% needs to be performed by a human.)8- Cost - pennies on the dollar!More about:

Education

• Seton Hall Preparatory School

  Diploma

• The Cooper Union for the Advancement of Science and Art

  BFA, Visual Arts

  1971 — 1975

• Dominican University

  Master of Arts - MA, Painting

Skills

• Hospitality
• Lead Generation
• Marketing
• Restaurants
• Digital Media
• Digital Strategy
• Graphic Designers
• Advertising
• Website Development
• Social Networking
• Biz Dev
• Social Media Marketing
• Social Marketing
• Direct Marketing
• Small Business
• Interactive Marketing
• SEO
• Strategy
• E-Commerce
• Mobile Applications
• Sem
• Publishing
• Web Marketing
• Online Marketing
• Social Media
• Mobile Advertising
• Conversion Optimization
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Wordpress
• Sales
• Business Development
• Entrepreneurship
• Digital Marketing
• Analytics
• Public Relations
• Email Marketing
• Google Analytics
• Web Design