Drew Miller
Manager, Marketing Performance at Reliant Energy
- Role
- Manager, Marketing Performance at Reliant Energy
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Drew Miller
KEY STRENGTHS* Define, report and analyze Marketing KPI’s to measure full funnel response, intent, sales and renewal phases of the customer lifecycle* Provide detailed, timely and accurate analysis on a weekly, monthly, quarterly and ad-hoc basis* Using MROI methodology, establish relevant goals for Marketing team to support company goals and objectivesINDUSTRY EXPERIENCE* Energy/Utilities* Agency* eCommerce* Digital Media* Technology* ConstructionANALYTICS CONCENTRATIONS* All upper and lower funnel channels including:* Digital Advertising* Mass Advertising * Web* Email* Social
Experience
Manager, Marketing Performance
Jul 2021 — Present · Houston, TX, US
Education
Texas Tech University
BA, Advertising, Marketing
1999
Skills
- Database Marketing
- Marketing
- Social Media
- Crm
- Social Media Marketing
- Product Marketing
- Digital Strategy
- Online Marketing
- Direct Marketing
- Web Analytics
- Integrated Marketing
- Digital Marketing
- Marketing Strategy
- Digital Media
- Email Marketing
- Analytics
- Marketing Communications
- Strategy
- E-Commerce
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