Drew Miller

Manager, Marketing Performance at Reliant Energy

Role
Manager, Marketing Performance at Reliant Energy
Location
Houston, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Drew Miller

KEY STRENGTHS* Define, report and analyze Marketing KPI’s to measure full funnel response, intent, sales and renewal phases of the customer lifecycle* Provide detailed, timely and accurate analysis on a weekly, monthly, quarterly and ad-hoc basis* Using MROI methodology, establish relevant goals for Marketing team to support company goals and objectivesINDUSTRY EXPERIENCE* Energy/Utilities* Agency* eCommerce* Digital Media* Technology* ConstructionANALYTICS CONCENTRATIONS* All upper and lower funnel channels including:* Digital Advertising* Mass Advertising * Web* Email* Social

Experience

  1. Manager, Marketing Performance

    Reliant Energy

    Jul 2021 — Present · Houston, TX, US

Education

  • Texas Tech University

    BA, Advertising, Marketing

    1999

Skills

  • Database Marketing
  • Marketing
  • Social Media
  • Crm
  • Social Media Marketing
  • Product Marketing
  • Digital Strategy
  • Online Marketing
  • Direct Marketing
  • Web Analytics
  • Integrated Marketing
  • Digital Marketing
  • Marketing Strategy
  • Digital Media
  • Email Marketing
  • Analytics
  • Marketing Communications
  • Facebook
  • Strategy
  • E-Commerce

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Drew Miller — Manager, Marketing Performance at Reliant Energy in Houston, TX, US | Unifers