Drew Davis
Global Head of Licensing at Mars Snacking | Strategic Business Leader | Inspiring Teams | Delivering Growth and Building Iconic Brands | The Marketing Academy Alumni 2020
- Role
- Global Head of Licensing and Brand Partnerships at Mars
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Drew Davis
A commercially minded business leader, with a proven track record of delivering results through people leadership and breakthrough strategies. Strong communication and relationship building skills with a passion for developing talent within organizations that are purpose led and value and nurture their people and brands.
Experience
Global Head of Licensing and Brand Partnerships
Jul 2023 — Present · Chicago, IL, US
Leading the global non-food licensing business across our iconic Mars Snacking brands including M&M’S, SNICKERS, SKITTLES, EXTRA/ORBIT, TWIX, STARBURST, DOVE/GALAXY and HUBBA BUBBA
Education
University of Colorado Boulder
Business, Marketing
2004 — 2004
University of Wollongong
Bachelor of Commerce - BCom, Marketing & International Business
2002 — 2005
Skills
- Product Development
- Marketing Communications
- Launching New Brands
- Rationalisation
- P&L Management
- Management
- Marketing Management
- Customer Engagement
- Fmcg
- Fast-Moving Consumer Goods (Fmcg)
- Recruiting
- Competitive Analysis
- Shopper Marketing
- Team Management
- New Markets Development
- P&L Responsibility
- Above the Line
- Long Term Relationship Building
- Consumer Insight
- Matrix Management
- Digital Marketing
- Presentations
- New Product Roll Out
- Customer Marketing
- Brand Development
- Retail
- Trade Marketing
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Customer Insight
- Marketing Strategy
- Adaptability
- Strategy
- Innovation
- Consumer Marketing
- Integrated Marketing
- Categorization
- Brand Equity
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