Drew Farrar

About Drew Farrar

Communications professional with over ten years of experience in insights-driven…

Experience

1. Senior Vice President

   Hunter

   Feb 2014 — Present · New York, NY, US

   Key Clients: Amazon (Organic Social, Employer Brand, Prime, Devices), E. & J. Gallo Winery, Serta Simmons Bedding• Promoted from Vice President, Senior Account Supervisor, Account Supervisor and Senior Account Executive. • Manage client relationships and team structure for multiple key accounts at the agency, as well as seven-figure budgets• Lead and/or participate in new business efforts / RFP processes for the agency, resulting in multiple wins of both incremental and net new business• Develop and execute timely programmatic, integrated campaigns to reinforce client brand equity. • Draft messaging and develop content for internal audiences; significant Internal Communications experience.• Drive social strategy and media strategy for sensitive announcements and launches.• Manage account team providing strategic counsel, merchandising results and offering solutions for challenges that arise.• Manage planning process, including brainstorming, identifying insights, developingstrategy, tactics, budgets and KPIs.• Experience developing executive briefings, press materials, promotional assets and detailed Q & As. • Leverage influencer partnerships routinely throughout campaigns.• Participate in interagency planning process and work collaboratively with partner agencies in other marketing disciplines.• Develop public relations toolkits for seamless global campaign implementation and consistency in reporting.• Negotiate and establish strategic partnerships with media properties and complementary brands.• Manage and mentor junior staff members across teams

Skills

• Publicity
• Integrated Marketing
• New Media
• Entertainment
• Social Media
• Advertising
• Event Planning
• Broadcast
• Record Labels
• Account Management
• Music
• Cision
• Press Releases
• Digital Media
• Public Relations
• Internal Communications
• Media Strategy
• Reputation Management
• Music Industry
• Digital Marketing
• Message Development
• Television