Drew Dicostanzo

About Drew Dicostanzo

I’m a strategic marketing leader with 18+ years of experience in immersive entertainment, attractions, and live performance. I focus on building strategies that elevate brand visibility, deepen audience engagement, and strengthen long-term business growth.At Meow Wolf, I oversee marketing and sales for Omega Mart while supporting cross-market expansion, including third-party distribution partnerships across multiple cities such as Las Vegas, Denver, Santa Fe, Grapevine, and Houston. My work includes shaping positioning in highly competitive environments, delivering market and compset updates at the board level, and leading partnerships with destination, tourism, and venue stakeholders.I’ve spent the last decade operating inside the realities of Las Vegas — where tourism cycles, conventions, weather, major events, and new supply materially impact demand, pricing, staffing, and guest experience.Previously at Cirque du Soleil and Blue Man Group, I guided marketing and sales strategy for multiple resident shows across Las Vegas, New York, Orlando, and international markets. I managed multimillion-dollar budgets and developed co-branded campaigns with iconic partners such as Disney, The Beatles, and Universal Studios.I thrive at the intersection of creativity and analytics — balancing compelling brand storytelling with data-informed planning. I enjoy mentoring teams, forging partnerships, and creating experiences that captivate audiences and strengthen brands.Looking ahead, I’m excited to continue growing in senior leadership roles where I can bring together strategy, partnerships, and creative vision to drive impact at scale.

Experience

1. Regional Senior Director of Marketing & Sales

   Meow Wolf

   Oct 2025 — Present · Las Vegas, NV, US

   Bring a portfolio-level perspective to balancing guest experience, throughput, pricing, and brand integrity across diverse markets.Provide senior leadership across multiple exhibitions, serving as a strategic advisor and operating partner to Directors of Marketing & Sales and General Managers in complex, high-volume destination markets.Act as a key bridge between local marketing and sales teams and central brand, finance, and executive leadership, ensuring strategic alignment, operational clarity, and effective execution across exhibitions.Lead national marketing strategy for Groups, Private Events, and B2B programs across the Meow Wolf portfolio, aligning positioning, acquisition strategy, and channel mix to drive incremental revenue and improve conversion.Oversee and scale Third-Party Distribution strategy across exhibitions, including OTA partnerships, tourism networks, and property relationships, balancing yield, volume, and guest experience considerations.Partner closely with executive leadership to assess market dynamics, evaluate risk, and adjust strategy in response to macroeconomic shifts, seasonality, and new competitive supply.Support organizational design and cross-functional initiatives, contributing to structure, process, and accountability models that enable teams to operate effectively at scale.

Education

• University of Cincinnati College-Conservatory of Music

  BFA, Dramatic Performance

  1990 — 1994

Skills

• Magicians
• Project Management
• Copywriting
• Event Management
• Corporate Events
• Stage Management
• Entertainment Industry
• Private Events
• Casting
• Show Production
• Revenue Analysis
• Scriptwriter
• Av
• Conflict Resolution
• Entertainment Management
• Theme Parks
• Resorts
• Public Speaking
• Talent Booking
• Social Media Marketing
• Creative Problem Solving
• Production Managment
• Hospitality
• Hotels
• Artistic Vision
• Entertainment
• Stage
• Theatre
• Casino
• Attractions
• Screenwriter
• Nightlife
• Acting
• Gaming Industry
• Theatrical Production
• Tourism
• Social Media
• Theme Development
• Trade Shows
• Emcee