Drew Bedard

About Drew Bedard

VP of Marketing | Growth Strategist | Brand Builder | 15+ Yrs Leading High-Impact Campaigns, Teams & Revenue Growth | Digital | Demand Gen | Sports & Entertainment ExpertI’m a senior marketing leader with 20+ years of experience building powerful brands, leading high-performing teams, and driving measurable growth across digital, content, CRM, and live event channels. My passion lies at the intersection of strategic storytelling, data-driven execution, and fan engagement — especially in dynamic, fast-paced industries like sports, media, and entertainment.As a Vice President of Marketing, I specialize in transforming complex challenges into clear go-to-market strategies that deliver real business results. I’ve led national campaigns, overseen 8-figure budgets, and built cross-functional teams that deliver, whether we’re scaling audience growth, boosting retention, or launching breakthrough brand moments.Highlights include: • Helped to sell tickets for the Battle at Bristol in 2016 and tickets to the MLB Speedway Classic in 2025 • Built and led award-winning marketing and content teams from the ground up • Drove CRM and loyalty strategies that increased fan engagement and lifetime value • Led brand strategy for one of the most iconic venues in American sportsI bring a hands-on leadership style, deep expertise in growth marketing, and a relentless focus on turning insights into action.

Experience

1. Vice President, Marketing

   Bristol Motor Speedway And Dragway

   Jan 2011 — Present · Bristol, TN, US

   Vice President, Marketing at Bristol Motor Speedway and Dragway

Skills

• Social Media Marketing
• Marketing Communications
• Facebook
• Email Marketing
• Marketing
• Brand Management
• Marketing Strategy
• Event Planning
• Direct Mail
• Relationship Marketing
• Integrated Marketing
• Event Management
• Public Relations
• Social Media
• Sports Marketing
• Strategy
• Mobile Marketing
• Advertising