Drew Murray

About Drew Murray

As a Senior Manager on the Ad Sales Marketing team at Atmosphere TV, I help brands connect with audiences in the real world through our network of streaming TV screens in bars, restaurants, gyms, and other out-of-home venues. I create sales materials and develop creative campaigns that position Atmosphere as a high-impact advertising solution, often tying brands into major cultural and sports moments. My role blends strategy and storytelling — crafting custom integrations, managing partnerships, and delivering measurable results that show advertisers the power of reaching consumers where they live, work, and play.

Experience

1. Sr Manager, Ad Sales Marketing

   Atmosphere TV

   Jan 2024 — Present · Austin, TX, US

   As Senior Manager on the Ad Sales Marketing team at Atmosphere TV, I:Craft sales materials & pitches that position Atmosphere as an effective advertising solution.Develop creative, strategic campaigns that help brands align with Atmosphere’s unique out-of-home screens (bars, restaurants, gyms, airports, medical offices, etc.).Work with a wide range of advertisers - from beer and alcohol brands to CPG, QSRs, entertainment, airlines, financial services, major sports leagues, and more.Highlight contextual alignment (e.g, alcohol brands in bars, health/wellness brands in gyms, big advertisers tied to tentpole cultural and sports moments).Balance direct deals and custom integrations (which your team prefers) with programmatic solutions when appropriate.Manage campaigns end-to-end, from ideation to execution to reporting KPIs (lift, ROI, visit rate, etc.).I spend time on creative naming, branded experiences, sports-themed and entertainment activations, and data-driven storytelling - everything from trivia integrations and live trackers to custom brand partnerships around events like the NBA Playoffs, NFL Kickoff, March Madness, College Football Playoffs, FIFA World Cup, major studio film releases and major network series premieres.

Education

• Williams College

  Bachelor of Science (BS), Economics

  2007 — 2011

Skills

• Editing
• Social Media
• Microsoft Excel
• Powerpoint
• Nonprofits
• Spanish
• Music
• Photography
• Public Speaking
• Microsoft Office
• Facebook
• Blogging
• Research