Drew Limbachia

Email Marketing Specialist @Reg Technologies

London, GB

B2B Marketing Specialist with exposure to technical product marketing, innovation and customer insights.• Extensive use of MS SharePoint as a collaborative tool to track / monitor meetings and managing relevant documents.• Led data-driven marketing initiatives, creating detailed CRM insights reports, dashboards, and conversion analytics.• Email, designing all email campaigns, analysing email campaign data• Budget monitoring ensuring all the monthly payments in and out of the organisation, are aligned with budgets to comply with financial rules. Use of Coupa & Proceedo software’s.• Content creation working with relevant departments to ensure content is up to date and rolled out through the relevant channels. • CRM Campaigns, Reporting & Insights Project: Evaluated CRM campaign effectiveness by creating a detailed insights report for courses on offer, including monthly dashboards, customised reports (filters) and KPI metrics on sales commissions, conversion rates, student value, demographics and trends.• HTML: Use of HTML, updating websites & links. • Social Media Management: managing all social media channels, posting relevant and new content. • Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement• Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development