Drew Lederman

About Drew Lederman

Strategic founder and growth leader with 5+ years of experience scaling businesses through creative, performance-driven marketing and sales strategy. Built a six-figure CPG brand from concept to 300+ retail doors and a 48% DTC returning customer rate. Proven track record in lean operations, low-cost marketing, and GTM execution. Former actor turned founder who is passionate about e-commerce and innovation at the intersection of health, media, and technology.

Experience

1. Co-founder & CEO

   Resist

   Jan 2022 — Present

   Scaled from concept to distribution in 300+ retailers, including natural grocery, pharmacy, weight loss clinics, cafes, and more• Developed and executed an omnichannel growth strategy while maintaining healthy contribution margins across DTC, Amazon, direct retail, and distribution• Managed and created all organic content and paid media (with top ads reaching 12x ROAS)• Spearheaded an organic SEO, blogging, and backlink strategy to generate up to 32k clicks and 1.5M impressions per month• Designed and optimized the website to improve DTC conversion rate from 1.9% to 2.6%• Launched clinical research to support product claims and kept costs 90% below industry average• Partnered with thousands of healthcare professionals to recommend their patients buy in stores• Managed and created all Amazon content, keyword research, Amazon ads, and optimization• Created an in-house brand ambassador program, lowering demo sampling costs by 45%• Secured $42.5K in non-dilutive capital through grants and pitch competitionsKeHE TrendFinder product, XRC Ventures brand, & Enthuse Foundation Pitch Competition Audience Choice Winner

Education

• A.W. Dreyfoos School of the Arts

  High School

  2012 — 2016

• New York University

  Bachelor of Fine Arts - BFA

  2016 — 2020