Drew Himmelreich
Senior Analyst @Barbarian
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WORK HISTORY
Senior Analyst @Barbarian
Developed strategic frameworks for Samsung and American Express campaigns and product launches, enhancing brand positioning through in-depth consumer insights.• Managed and optimized analytics toolstack, conducted audits, and integrated new vendors to improve data accuracy and usability.• Appointed to the AI Committee, providing strategic guidance and oversight for agency-wide AI adoption while actively contributing to the product design and development of proprietary AI tools.
EDUCATION
Thunderbird School of Global Management
Master of Business Administration (M.B.A.)
Willamette University
BA
ABOUT DREW HIMMELREICH
A strategic & analytical thinker focused on navigating the attention economy via insights, optimization, analytics-based storytelling, and informed risk-taking.
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