Drew Gascon
Innovative Marketing and Media Expert
- Role
- Media Strategy Director at Razorfish
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Drew Gascon
I am a driven, solutions-oriented marketing professional enjoying life in the Pacific…
Experience
Media Strategy Director
Jun 2023 — Present · Seattle, WA, US
Team Leadership: Director on various businesses leading media teams to innovate against media challengesIntegrated Marketing: Strategize with Account and Creative teams to see projects from brief, to development, to deployment and measurementAchievements-Deployed a lifestage-targeted campaign for First Hawaiian Bank, leveraging target insights and local nuance to guide a highly tailored comms strategy across traditional and digital media-Spearheaded enhancements to strategic processes on Marriott to ensure clear, crisp and actionable insights as well as including big ideas on all recommendations to bring the best thinking to all briefs-Implemented a robust learning agenda for First Hawaiian Bank to focus learnings from reporting to best serve the business, fuelled with a custom brand study
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