Drew Fowler
- Role
- Director, Marketing and Creative at Nexstar Media Group, Inc.
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Drew Fowler
I build brands that don’t blend in. With 25+ years of experience, I specialize in…
Experience
Director, Marketing and Creative
Nov 2022 — Present · Indianapolis, IN, US
Lead brand marketing and creative strategy for a $64M revenue operation across three stations, ensuring consistent positioning and execution across broadcast, streaming, digital, social, and events.Manage a 15-person team across promotions, graphics, community affairs, social, and commercial production, with clear standards and performance expectations.Align Content, Sales, Digital, and Operations on priorities, timelines, and deliverables, improving trust and execution speed across functions.Direct partnership and tentpole campaign strategy tied to major properties, including the Indianapolis Colts, Indy 500, NCAA March Madness, and Big Ten Championship.Oversee a $1–2M marketing budget with historical media spend peaks around $650K, including negotiation and execution of off-channel buys on platforms like Roku and Amazon.Launched and scaled a local streaming platform, improving OTT monetization and exceeding corporate benchmarks (growth and eCPM performance).Advise senior leaders during high-stakes moments with executive-ready communication and strategic planning.
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