Dren Briggs

About Dren Briggs

I am an energetic and engaged business leader with 15 years of experience in marketing and communications. I have worked with companies and clients from an array of industries, building relationships and creating strategies to help my team reach our goals. My experience includes many years in commercial furniture, but my background encompasses marketing for clients in trucking, health and wellness, beauty, non-profits, healthcare, and construction. As someone who loves puzzles, my greatest joy is to solve. My role as a leader is to understand the business priorities so I can guide my team to create focused marketing and communication solutions. I enjoy managing data collection and analysis, segmentation and targeting, and selecting the perfect words to turn thoughts into action. I love a good story as much as I love an effective graph, and I believe in creating a work environment where everyone feels supported and balanced so they can achieve greatness.

Experience

1. Director of Marketing

   Dauphin Americas

   Aug 2023 — Present

   I am the head of marketing for Dauphin in the Americas, helping to connect clients with high-quality, European-designed and German-engineered products. Dauphin focuses on designing furniture that supports collaboration and social interaction in the office while offering a full portfolio of products to create workspaces tailored to our customers\' needs.• Responsible for the entire marketing strategy for the Americas including product marketing, digital and social media, advertising, showrooms, and sales enablement.• Brought the product Bevva benches to market including naming, creating marketing and sales materials, award submissions, press, and creative direction for the showroom experience. Bevva won a Best of NeoCon Silver award in 2024.• Created a DAM (digital asset manager) to organize and distribute marketing materials and sales documents to our independent sales network; also launched two additional DAM portals to meet the needs of employees and designers/dealers.• Led the project to migrate the old Dauphin.com website from a problematic build to a more reliable platform with a design refresh and ongoing UX improvements. • Creative directed a post-NeoCon photo shoot.• I designed our Chicago showroom for NeoCon 2024 and created the narrative we used for sales training with our reps• Managing partner relationships including fabric partners, advertisers, media relations, and marketing agencies. • Content creation for marketing channels including copywriting and branding, public relations, and social content.• Responsible for strategic planning of tradeshow involvement, designing displays and experiences, marketing logistics, and assisting in sales training.• Miscellaneous other marketing tasks including hiring, managing the marketing budget, consulting on product capabilities, branding, naming, managing content on the website via Wordpress, etc.

Education

• Grand Valley State University

  Bachelor of Arts

  2006 — 2010

• Eastern Michigan University

  Master of Science - MS

  2017 — 2020