Andrei Francis
DIAGEO Hospitality Partnership - On Premise Advisor
- Role
- Diageo Hospitality Partnership - on Premise Advisor at Diageo
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Andrei Francis
I\'m a huge advocate of positive thinking, and goal setting. One of my favorite quotes is…
Experience
Diageo Hospitality Partnership - on Premise Advisor
Jun 2020 — Present · Philadelphia, PA, US
Strategically led Diageo’s on-premise execution in Philadelphia across a dynamic portfolio, including Don Julio, Crown Royal, Ketel One, and Bulleit. Responsible for delivering measurable volume growth, increasing brand equity, and elevating trade partnerships in a competitive urban market- Drove 5–15% portfolio share growth YoY across key accounts by aligning brand programming with account-level goals and consumer trends- Exceeded quarterly KPIs related to menu placements, program execution, and POD activations by tailoring strategies for high-opportunity venues- Secured consistent wins with high-velocity accounts through custom cocktail development, promotional programming, and targeted staff education—resulting in increased rate of sale and longer menu lifecycles- Led local execution of national campaigns (e.g, Crown Royal Water Break, Casamigos & Soda) while identifying organic, culturally relevant extensions that boosted visibility and engagement- Collaborated with distributor partners (SGWS/CPWS) to analyze depletion data and adjust in-market strategy in real time, directly contributing to increased distribution and brand velocity- Integrated digital tools and social media to extend on-premise visibility, enhance trade relationships, and support consumer-facing storytelling- Regularly recognized for turning underperforming accounts into top-tier placements through strategic consultative selling and authentic relationship-building.
Education
Delaware State University
MBA
2006 — 2007
Delaware State University
Bachelor's degree
2001 — 2005
Skills
- Online Advertising
- Direct Marketing
- Marketing Communications
- Market Research
- Marketing
- Strategic Planning
- Market Planning
- Personal Training
- B2b Marketing
- Email Marketing
- Online Marketing
- Advertising
- Budgets
- Management
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