Douglas Redgrave

Aem & Digital Operations Manager @Signet Jewelers

Dallas, TX, US

Led enterprise-wide strategy and operations for Adobe Experience Manager (AEM) Assets, positioning the DAM platform as a core component of the content supply chain and digital experience ecosystem.Managed a cross-functional team of librarians, developers, and platform specialists, delivering 10K+ marketing assets annually and reducing time-to-market by 30%.Implemented automation for metadata tagging and asset ingestion, improving workflow efficiency by 40% and reducing manual effort across marketing operations.Increased DAM adoption by 17% YoY through strategic integrations with PIM, CRM, and CMS platforms, enabling faster omnichannel content delivery.Defined and executed the AEM Assets product roadmap, aligning platform capabilities with enterprise digital transformation and MarTech strategy.Oversaw Agile product development, achieving a 98% sprint completion rate and reducing feature cycle time by 25%.Developed governance frameworks and asset taxonomy standards, enhancing asset discoverability, compliance, and scalability across 20+ business units.Partnered with senior leadership across Marketing, Creative, IT, and Product to align on strategic priorities, resource planning, and platform evolution.Established performance KPIs for asset utilization, user engagement, and operational efficiency; increased active user engagement by 20% and asset reuse by 35%.Launched enterprise-wide training and enablement programs, onboarding 500+ users and achieving a 95% satisfaction rate.