Andrea Drea Demarchi

About Andrea Drea Demarchi

You’re doing important work for our planet.We’ll help you share it around the world.If you’re building consciously, I\'d like to help. Our studio is led by branding professionals with over 20 years of experience executing marketing and creative services. We’ll help you create more impact and amplify your reach while supporting your sustainability initiatives and sharing your commitment to the planet. We work with companies that have green building certifications and advisors who helped them achieve these. Companies that work with us:Architecture Firms • Engineering Firms • Interior Design Studios • Real Estate Developers • Sustainability Advisors • Urban Design FirmsCLIENTSAmerican Society Plumbing Engineering • Compass • Douglas Elliman • Groundwork • Holby Valve • JLC & Associates • Ravies Mortgages • RIPCO • RXR Realty • Silver Eagle Advisory Group • Twinning Properties • Vornado Realty TrustIs your brand helping propel your company’s growth?Considering the climate crises and regulation requirements, you know how important it is to act now to save the planet. Your work is needed more than ever before. Yet your marketing efforts may be holding you back from being able to think big and work on more projects that will have a greater impact on the planet, your investors, and future communities.HOW WE WORKWe define your brand and strategic goals, then build a plan to implement them into the marketplace. As branding professionals, we analyze your marketing mix, dig into your problems, speak with your audiences, and deliver creative go-to-market solutions so that you can focus on alleviating our climate problems.SERVICESWe help you grow louder!Our work connects you to your audiences. Our services are rooted in a research-driven identity that helps you grow through strategy and brand management. Sustainability and marketing departments rely on In Creative Co to tell the world about their ESG+R communications, carbon strategies, green building awards, and more.Sharing green can help you gain. In Creative Co is your key to consistent communication.Through design and content, we get you attention by advancing and amplifying the climate conversation.LET’S CHAT →DM me

Experience

1. Co-founder, Marketing & Operations Visionary

   In Creative Company

   Mar 2020 — Present

   Brand Strategy & Identity • Work with clients to refine the brand across all critical elements - including brand positioning, narrative & messaging, aesthetic, and tone of voice - to have a clear, differentiated, and impactful point of view• Gain and maintain a deep understanding of the client\'s consumers and the competitive landscape, utilizing insights to identify opportunities and inform strategy• Work with In Creative team to guide and unify the creative direction of the brand, and develop unique and out-of-the-box brand campaigns and experiences to bring the brand to lifeContent Strategy & Brand Partnerships• Craft platform-specific content strategy across social channels that will differentiate the client as a brand and allow the client to engage with their target audience in order to grow an enthusiastic community• Source and develop relationships with influencers and content creators that align with their brand and content strategy• Work with creators to develop ideas and produce content• Stay on top of what is trending and relevant in culture and on each social media platform to inform content production• Build an audience then nurture and grow the community beyond the launchOmnichannel Marketing• Develop and execute brand launch strategy to ensure explosive success out of the gate and a strong foundation for growth• Develop and implement 360° omnichannel marketing strategies while working cross-functionally to ensure the success of all product launches and marketing initiatives• Establish strategic partnerships and collaborations, and develop word-of-mouth opportunities to increase awareness and build brand equity• Manage marketing budget, effectively prioritizing and allocating resources and media

Education

• Monmouth University

  Bachelors, Double B.A. TV/Radio Production, Public Relations/Journalism

Skills

• Blogging
• Newsletters
• Social Media
• Press Releases
• Event Management
• Event Planning
• Microsoft Office
• Adobe Creative Suite
• Social Networking
• Social Media Marketing
• Editing
• Public Relations
• Media Relations
• Fundraising
• Marketing
• Marketing Communications
• Facebook