Chelsea Shields
Head of Customer Research and Insights for Performance Beauty Group. Applied Biocultural Anthropologist, Placebo Expert, Social Health Activist, Non-Verbal Communications Speaker/Coach & Mom
- Role
- Senior Director of Customer Research & Insights at Performance Beauty Group
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Chelsea Shields
Never underestimate the power of people to change your world. In fact, it’s the only thing that ever does!(A slight reworking of Margaret Mead) Dr. Shields is an independent strategy consultant & classically trained qualitative and quantitative researcher. I use evidence-based, agile & mixed-methods to help companies: 1. Hear their customers, 2. Make strategic decisions, 3. Set creative directions & recruit best-of-breed talent, 4. Produce world-class, brand-aligned, aesthetically pleasing, & emotionally moving deliverables. Shields obtained dual-PhD’s in biological & cultural anthropology from Boston University in 2017 and runs a research-strategy business from Salt Lake City, Utah where she specializes in mixed-method agile research and experience strategy. Her academic work focuses on the physiological significance of sociocultural micro-signals and her dissertation titled \"The Social Life of Placebos\" is about the evolution and elicitation of placebo responses in non-biomedical encounters. Though seemingly disparate, the placebo effect comes in handy when helping companies brand, package, and design the intangible aspects of their company: including emotion, visual style, character, attitude, recognizability, reputation, legacy, originality, and countless more. Grounded in placebo research, Dr. Shields \"doses\" out the most concentrated combination of intangible \"placebos\" to impact customer behavior, based on specific business goals, target audience(s), and the competitive landscape. Shields is also a TEDFellow, 3x TEDSpeaker, TEDx-SLC Speaker Trainer who approaches public speaking from a totally new perspective-she focuses on the 93% of communication most people don\'t have training on: non-verbal communication!
Experience
Senior Director of Customer Research & Insights
Jan 2024 — Present · Salt Lake County, UT, US
Head of customer research and insights for Performance Beauty Group, a company committed to effective, high-performing, yet healthy, beauty solutions for all.
Education
Boston University
Master's degree, Cultural Anthropology
2005 — 2012
Boston University
Doctor of Philosophy (PhD), Cultural and Biological Anthropology, Dual PhDs
2005 — 2018
Brigham Young University
Bachelor's degree, Anthropology
2000 — 2004
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