Beth Houran

VP, Event & Partner Marketing at Sinch | Adjunct Professor, University of Dallas | Researcher in Leadership, Well-being & Neurodiversity

Role
Adjunct Lecturer at The University of Dallas
Location
Dallas, TX, US
LinkedIn followers
500 followers

About Beth Houran

I’m a senior marketing leader and advisor with 20+ years of experience helping B2B…

Experience

  1. Adjunct Lecturer

    The University of Dallas

    Aug 2024 — Present

    Teaching MBA courses in Marketing Foundations and Value-Based Marketing Strategy. I focus on blending academic rigor with real-world application, encouraging critical thinking and strategic decision-making. My teaching philosophy centers on creating an engaging, collaborative environment where students can connect theory to practice and leave class ready to lead with confidence and clarity for how marketing and strategic management are aligned.

Education

  • LSU Shreveport

    Master of Business Administration - MBA, Business Administration and Management, General

  • Penn State University

    BA, Communications, Advertising

  • Marshall University

    Doctor Business Administration (DBA), Business Administration and Management, Management & Marketing

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Beth Houran — Adjunct Lecturer at The University of Dallas in Dallas, TX, US | Unifers