Debora Roberta Ballabio
Digital Marketing Manager @Kao EMEA & Americas
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WORK HISTORY
Digital Marketing Manager @Kao EMEA & Americas
Milan, IT
Company digitalization process start-up and development•Ideation and development of a growth digital strategy B2B2C for Kao brands (Social content, Media campaign, email marketing)•CRM Salesforce project implementation in Italy•Internal Digital marketing training dedicated to Sales Rep Team and Employees•Digital activities business impact (report and analysis)
EDUCATION
Politecnico di Milano
II level Degree
ITC PACLE Primo Levi
High school leaving qualification
SKILLS
ABOUT DEBORA ROBERTA BALLABIO
I am a Digital Marketing Expert specialized in multi-touchpoint campaign planning and management and digital strategies. I love my job and i\'m really focused on results. After my degree in communication design I attended an internship as web marketing specialist where I defined my web analytics, SEO and Usability skills. Consequently I\'ve had the chance to work with P&G at Figmenta. A 3-years long project focused on creating the digital presence of Wella Professionals. As Client Director I\'ve defined the digital strategy and specific initiative launches along with the global and local spocs and getting with my team the Best in class recognition. As Digital Account Director at Brand Portal, I was in charge of managing several integrated communication campaigns for UniCredit, Suzuki, and ICE with a dedicated campaign for US. In QMI interactive,i had the chance to focus my skills on event communication, CRM, data enrichment projects and E-commerce platforms for TIM, Poste Italiane, Stefanel and Condè Nast. I have been working for 3 Years in Caffeina, an independent omnichannel agency strongly committed to creating an impact and a tangible value for clients. Currently, I\'m Working as Digital Marketing Manager in Kao a B2B2C beauty company. Specialties: Digital Strategies, Engagement, Web marketing, Social media marketing, Omnichannel campaigns.
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